Property Finder, the region’s leading proptech firm, has launched ‘SuperAgent,’ the Middle East and North Africa’s (MENA) first AI-driven ranking system powered by an in-house data platform — Agent Data Assistant (ADA).
The new mechanism, which debuted at the end of last year, employs millions of data points to assist homebuyers in locating the most responsive agents with up-to-date and proven knowledge of properties and communities.
ADA searches for quality patterns by combining agent responsiveness, property listing quality, and agent reports to identify top-performing agents as SuperAgents.
At Property Finder, an agent becomes a SuperAgent if they meet the standards of excellence and provide high-quality services to customers. Choosing a super-qualified agent is a completely automated process that is based on an individual agent’s performance — it is not something a client can purchase; it is simply data-driven decisions to ensure a true SuperAgent.
Christophe de Rassenfosse, Chief Product Officer at Property Finder, explained how the company defines itself by setting new milestones and striving for innovation and excellence.
“We have been committed for over a decade to building a trustworthy real estate marketplace where property seekers are protected from fake listings and fraudulent advertisers.” We accomplished this in part through our’verified listings.’ With the introduction of new ground-breaking AI technologies, we present ‘SuperAgent,’ which is based on our solid-proof algorithm-based ranking system, ADA.
“ADA adds a layer of science to the analytics workflow, surfacing quality scores and response time to reward best-in-class agents for market-leading consumer experiences, thus improving the customer journey and establishing trustworthy relationships,” said de Rassenfosse.
“The SuperAgent system is completely automatic because it is built as an independent algorithm.” Using millions of data points, ADA can identify high-quality agents who are doing their best to assist home-seekers in their home-finding journey, allowing them to stand out due to the quality of their services. It combines large sets of data with intelligent, iterative processing algorithms to learn from patterns and rank agents based on their performances. Each time an ADA algorithm runs a round of data processing, it tests and measures its own performance and develops additional expertise. This means that using Property Finder guarantees that home-seekers will work with the best agents in the region.”
Property Finder is the first real estate marketplace portal in the UAE to provide customers with this enhanced experience. ADA can assist in identifying the best-in-class real estate agents who are dedicated to assisting homebuyers in their home search. The SuperAgents are forming trusting relationships with homebuyers.
According to a recent Property Finder survey, WhatsApp generates the majority of real estate leads. Agents respond to approximately 36% of those leads within 30 minutes. However, 30% of requests are not responded to for various reasons.
“This problem has a negative impact on home-seekers’ experiences and overall trust in the real estate sector, which is what we are addressing with ADA,” de Rassenfosse added.
Property Finder, founded by Michael Lahyani in 2005 as a classified magazine, grew to become the first full-fledged digital real estate marketplace the following year. The group has dominated the digital property business in the Middle East, North Africa, and Turkey (MENAT) region for more than a decade.
According to a recent Property Finder survey, WhatsApp generates the majority of real estate leads. Agents respond to approximately 36% of those leads within 30 minutes. However, 30% of requests are not responded to for various reasons.
“This problem has a negative impact on home-seekers’ experiences and overall trust in the real estate sector, which is what we are addressing with ADA,” de Rassenfosse added.
Property Finder, founded by Michael Lahyani in 2005 as a classified magazine, grew to become the first full-fledged digital real estate marketplace the following year. The group has dominated the digital property business in the Middle East, North Africa, and Turkey (MENAT) region for more than a decade.
According to a recent Property Finder survey, WhatsApp generates the majority of real estate leads. Agents respond to approximately 36% of those leads within 30 minutes. However, 30% of requests are not responded to for various reasons.
“This problem has a negative impact on home-seekers’ experiences and overall trust in the real estate sector, which is what we are addressing with ADA,” de Rassenfosse added.
Property Finder, founded by Michael Lahyani in 2005 as a classified magazine, grew to become the first full-fledged digital real estate marketplace the following year. The group has dominated the digital property business in the Middle East, North Africa, and Turkey (MENAT) region for more than a decade.
