More than a million visitors visited Dubai in July, according to figures, keeping the emirate on course to surpass pre-pandemic tourism levels.
Dubai received 8.1 million tourists in the first seven months of 2022, an increase of 184% from the same period in 2021. The emirate welcomed 7.12 million foreign overnight guests in the first half of 2022.
2.85 million tourists visited between January and July 2021, while 9.58 million did so during the first seven months of 2019.
Hotel occupancy over the seven-month period was 72% of the 141,000 available rooms, almost matching the 74% in 2019, according to data, despite the emirate having a 19% increase in available rooms year to year in 2022 compared to levels in 2019.
Between January and July, the emirate had 21.13 million hotel stays booked, a 17% rise over 2018 levels and a 29% increase over 2021.
In 2019, the average length of stay was 3.4 nights; in 2020, it was 4.1 nights.
In terms of visitor counts, the GCC region contributed 23%, Western Europe 21%, South Asia 16%, and the MENA 12%. twelve percent.
The broad geographic distribution is a reflection of Dubai’s diversified marketing approach, which aims to attract tourists from a wide range of countries and visitor demographics while minimising the risks of becoming overly dependent on any one area. It also highlights the effectiveness of destination marketing campaigns that deliver tailored messaging across platforms designed for particular audiences.
The top five tourist-producing nations, according to data from the Department of Economy and Tourism, were India, Oman, Saudi Arabia, the United Kingdom, and Russia.
The data highlights the city’s ongoing popularity as a must-visit site and demonstrates Dubai’s standing as the top global destination in the Tripadvisor Travellers’ Choice Awards 2022. At a time when the majority of worldwide locations have reopened for tourists, it continues to be one of the most sought-after cities for international travel, business, and events.
The enormously optimistic performance of the sector is mostly down to the six-month Expo 2020 Dubai, which attracted over 24 million people by the time it finished on March 31 of this year. Numerous festivals, recreational pursuits, and commercial events, include the Dubai Shopping Festival, Gulfood, and the Dubai World Cup. The World Government Summit, Binance Blockchain Week, Arabian Travel Market, Gulfood, Dubai International Boat Show, Dubai Desert Classic, Dubai Duty Free Tennis Championship, and Binance Blockchain Week all played a part in the increase.